STARBUCKS Ingrédients catcher

In a world where everything moves swiftly, where we no longer have time to pay attention to the things around us, we have imagined how can Starbucks, a worldwide company specializing in coffee and hot beverages, and which is present in our daily lives, generate interaction with users through playful and innovative experiences.

Client: STARBUCK

BRAND

Starbucks

SERVICES

Brand content / Gaming Experience

BRIEF:

To address this challenge, we have decided to combine our gaming expertise with our marketing know-how to create a digital activation that fosters interaction while immersing users in the playful and educational universe of the Starbucks brand, showcasing its various products.

Our choice fell on an « Ingredient Catcher »: a game where the challenge is to catch as many ingredients as possible to recreate the perfect beverage and step into the role of a barista!