RED BULL Flappy bird

Gaming Experience for summer launch

We have devised a concept for the brand Red Bull, renowned for its energy drinks and strong presence on social media through its partnerships, sponsorships, and various buzz. By combining gaming, trends, and nostalgia, we have developed a tool for Red Bull to stimulate interaction and engagement around its iconic campaign « RedBull gives you wings ».

BRAND

Red Bull

SERVICES

Brand content / Gaming Experience

BRIEF:

Our development team has taken on the exciting challenge of revisiting one of the most iconic games of the last decade, « Flappy Bird ». Known for its simple yet addictive gameplay, this game sparked a true frenzy on social media in 2013. We’ve decided to merge the spirit of « Flappy Bird » with the exhilarating energy of Red Bull and its iconic can. The result is a unique gaming experience, where obstacles are replaced by Red Bull cans to dodge, and bonuses are represented by energy wings propelling the main character to new heights. With this unprecedented collaboration, we’re eager to reignite players’ passion for « Flappy Bird » while injecting an extra dose of energy and excitement into the gaming universe.